1 in your box.
FocusCool Mint Crisp · Clean
Arctic peppermint. Cold, clean, and our most-loved flavor.
Black Friday Sale · 50% off
Pure pouches · Focus, Mood, Hydration, Sleep
4.9/510,000+ happy customersFocus, Mood, Hydration and Sleep pouches in the format you already know, without the nicotine. Mix and match all 15 flavors.
10 cans · 200 pouches · 25¢ a pouch
FocusEnergy · Focus · Memory
MoodMood · Uplift · Calm
HydrationElectrolytes · Fast acting
SleepRelax · Sleep · Restore
Your 10 is ready. You only pay for 6.
FREE USA shipping on every box!
Focus
| Per 0.5 g pouch | Amount |
|---|---|
| Caffeine (natural) | 50mg |
| L-Theanine | 40mg |
| Alpha GPC | 30mg |
| Electrolyte blend, liquid | 50mg |
| Huperzine A | 25mcg |
| Vitamin B6 (P-5-P) | 2mg |
| Vitamin B12 (methylcobalamin) | 2mcg |
Mood · no caffeine
| Per 0.5 g pouch | Amount |
|---|---|
| Kanna extract (Sceletium tortuosum), standardized to 3% alkaloids | 12.5mg |
Hydration · zero sugar, no caffeine
| Per pouch | Amount |
|---|---|
| Vitamin C (ascorbic acid) | 50mg |
| Zinc (zinc oxide) | 7mg |
| Magnesium (magnesium oxide) | 25mg |
| Sodium | 50mg |
| Potassium | 90mg |
| Chloride | 75mg |
Sleep · no caffeine
| Per pouch | Amount |
|---|---|
| Melatonin | 3mg |
| Vitamin B6 (pyridoxine HCl) | 25mg |
20 pouches per can, zero nic. Full supplement facts and warnings are printed on every can.
Focus when you need to lock in, Mood for a lift, Hydration on the go, and Sleep about 30 minutes before bed. Follow the directions on each can.
Free US shipping on every deal. Orders arrive in 3 to 5 business days in the US and 4 to 12 internationally.
Every order is covered by our 30-day money-back guarantee.
Four lines
Four formulas and 15 flavors in the pouch you already know. Every can is 20 pouches.
Natural caffeine, L-Theanine and nootropics for clean energy and locked-in focus.
Kanna, a South African botanical, for mood, uplift and calm. No caffeine.
Electrolytes, vitamin C and zinc in a pouch. Zero sugar, no bottle needed.
3mg melatonin and vitamin B6 to help you wind down at night.
Reviews · 4.9/5
“Best alternative to nic pouches. Use them in the morning, workouts and runs. Love em.”
“Love these, great for a hard study session or while in class. Also work really well for the gym when you need to dial in before a lift.”
“Super good flavor and love using them throughout the day to stay hydrated, super cool new technology in these pouches, more affordable than those electrolyte drinks.”
“I was feeling super stressed … switched to these pure mood pouches and they make me feel sooooo good, made my nights out so fun and they taste so good.”
“Fantastic flavor, love mood and focus pouches. Use the focus one at work and the mood ones on a night out with my friends or in the evening 10/10”
“Helps me sleep every night! I absolutely love the Lemon Mint flavor super soothing and subtle, no more sleep drinks that make me get up at 2AM to use the restroom, never thought I'd use a pouch but these are great!”
The formula
Four formulas, each made for a different part of your day. Full supplement facts are on every can.
With 40mg L-Theanine, 30mg Alpha GPC, 25mcg Huperzine A, a 50mg electrolyte blend and vitamins B6 and B12, for clean energy and locked-in focus.
A South African botanical, standardized to 3% alkaloids. Made for mood, uplift and calm, with no caffeine.
Sodium, potassium and chloride, plus magnesium, zinc and vitamin C. Zero sugar, no caffeine, no bottle needed.
With 25mg vitamin B6. Best about 30 minutes before bed. No caffeine.
Your day
One box covers the whole day. Each line has its own job.
Pop one in before deep work. Natural caffeine and nootropics for energy in 5–10 minutes and focus for 1–2 hours.
Electrolytes, vitamin C and zinc, before or after a workout. Zero sugar, no bottle needed.
Kanna, a South African botanical, to take the edge off when the day drags. Uplifted, not wired, and no caffeine.
3mg melatonin and vitamin B6, about 30 minutes before bed, to help you wind down.
Compare
Against the things you'd reach for instead.
Your box
The cans marked free are on us. Build your own and the badges follow your picks. Every can is 20 pouches.
1 in your box.
FocusArctic peppermint. Cold, clean, and our most-loved flavor.
1 in your box.
MoodCool, clean spearmint with a smooth finish.
1 in your box.
HydrationRipe fruit and citrus with a warm spiced note.
1 in your box.
SleepBlackberry and blueberry with the sharp edges taken off.
1 in your box.
FocusFresh-cut watermelon. Sweet, juicy and easy all day.
1 in your box.
MoodDark berries with a tart edge. Sweet like a treat, never like candy.
1 in your box, free.
HydrationSweet up front, tart at the finish and cold all the way through.
1 in your box, free.
SleepSoft lemon over garden mint. Cool, not icy.
1 in your box, free.
FocusRipe peach and sweet mango. Smooth and mellow.
1 in your box, free.
MoodBright, zesty citrus with a fizzy pop.
Not in your box yet.
HydrationSharp, clean lemon lime without the sugary film of a sports drink.
Not in your box yet.
SleepBright orange over vanilla cream. The ice cream truck classic, grown up.
Not in your box yet.
FocusClassic wintergreen with a cool, bold bite.
Not in your box yet.
FocusMango, pineapple and passionfruit. Vacation in a pouch.
Not in your box yet.
FocusZesty lime with a soda-pop fizz and a cool finish.
FAQ
Pick Buy 3 Get 2 (5 cans for $25), Buy 6 Get 4 (10 cans for $50) or Buy 9 Get 6 (15 cans for $75). Every can is 20 pouches. Take the Variety pack, which mixes all four lines (one each of 5 or 10 flavors, or all 15), or build your own from all 15 Pure flavors. For every 3 cans you pay for, you get 2 free.
Reach for Focus when you need to lock in, Mood for a lift, Hydration on the go, and Sleep about 30 minutes before bed. Follow the directions on each can.
No. Every Pure pouch is zero nic, so you keep the pouch ritual without the nicotine.
Only Pure Focus, with 50mg of natural caffeine per pouch, about half a cup of coffee. Mood, Hydration and Sleep have no caffeine.
Pure pouches are for adults only and aren't for anyone pregnant or nursing. If you take any medication or have a medical condition, check with your doctor before using them. Don't use Pure Mood if you take antidepressants (including SSRIs or MAOIs) or other psychiatric medication. Full warnings are printed on every can.
You're covered by our 30-day money-back guarantee. If it's not for you, we'll refund you.
Yes. You'll feel a familiar tingle under your lip within minutes, so the ritual feels like what you're used to.
Pure pouches aren't a cessation product and aren't meant to treat nic addiction. They give you the pouch ritual with zero nic, and plenty of customers swap them in for their old pouches. If you're quitting, talk to your doctor about your options.
In the USA.
You pick 5, 10 or 15 cans ($25, $50 or $75), and the same box ships again every month at the same price. You can skip, pause or cancel anytime.
In 3 to 5 business days in the US, and 4 to 12 internationally. US shipping on every deal is free.
Black Friday Sale · 50% off
Make the switch
$50 for 10 cans, delivered monthly. Cancel anytime.
Try it nowA pouch for every part of your day.